INTRODUCTION

Contemporary communication technologies have significantly transformed an individual's ability to represent ideas in new and innovative ways. One of the most significant innovations is the dangers of social media, which is conveyed through the multimodal elements in Joe Wright’s Black Mirror: Nosedive episode. Thus, the interactive multimedia text of John Branch’s New York Times feature, Snowfall: The Avalanche at Tunnel Creek engages the reader through its visual components. With advancements in technology, both multimodal texts allow the audience to convey and ignite new perspectives in creative ways.